Smart Design
Refreshing the brand identity of a human-centered design company
Smart Design is a strategic design company with over 40 years of history, pioneering the business of design that puts people first. With strong roots in industrial design and product development, their expertise has grown as business challenges become more intertwined with new technologies and multi-channel experiences. A team of designers were tasked to develop a new brand identity that better reflects their values, human centered aproach, and positive personality.
My role included:
Collaborating with designers to explore and define brand directions
Setting the direction for brand photography and portraits
Exploring new illustration styles and developing an index of illustrators
Collaborating on website updates, including designing new content templates
Collaborating on developing brand guidelines and templates
Project Type
Brand Design
Visual Design
UX Design
Team
Partner: Richard Whitehall
Design Lead : Arian Franz
Designer (me)
Designer: Luther Yung III
Illustrator: Spencer Gabor
Services & Methods
Brand Design, Creative Direction, Art Direction, Brand Guidelines, Typography, Layout, Web Design, Photography
Timeline
2021
