A leading search engine
Crafting compelling omni-channel shopping experiences for Gen Z consumers
Digital tools have become integral to the modern shopping experience, particularly for the Gen Z consumers who seamlessly blend online and offline shopping. Recognizing this trend, the tech company partnered with Smart Design to deepen its understanding of young shoppers' journeys. Our team was tasked with crafting innovative shopping and ad features, and developing a compelling vision for the future of the search engine's omni-shopping ecosystem.
My role as the Design Lead included:
Conducting analysis of regional and global omni-shopping trends
Designing materials used in remote co-design sessions
Designing low-fidelity visuals to test early UX concepts
Leading ideation sessions with clients to brainstorm new concepts
Designing high-fidelity mobile prototypes of new features
Designing presentations to creatively communicate our process and findings
Supporting user research moderation and synthesis
Project Type
Strategy
UX Design
Team
Project Director
Strategy Lead
Design Lead (me)
Interaction Designer
Design Intern
Services & Methods
User Interview, Co-design, Concept Testing, High-fidelity Prototype, Product Strategy
Timeline
Aug 2022 - Feb 2023